Staff Designer at Adobe Express, crafting UX that drives growth and conversion. Previously Creative Lead at Ogilvy and Zeno Group. 
MDes in Interaction Design from California College of the Arts.

Quick overview of current work at Adobe

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Crafted a frictionless premium preview experience that respects user intent while showcasing value. Led to triple-digit growth in conversion rates.

New User Journey | Upsell Education

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Pioneered monetization UX for Adobe’s GenAI features, defining how creativity meets premium value.

AI Strategy | Credit packs and upsells

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Designed the UX for Adobe Express’s Teams plan in-app, making it easy for businesses and groups to collaborate, manage licenses, and create together.

New plan creation | Systems Thinking

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A personalized space for trialists and subscribers to discover new premium features, deepen engagement, and boost retention.

Trialist Strategy | Retention

If you'd like to know more about my recent work, let's connect.

Uplifting the Next Wave

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I've had the honor of judging design competitions and hackathons, where I evaluate creativity, usability, and impact. It’s a privilege to witness fresh perspectives and support rising talent.

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From panels to keynotes, I speak about growth design, monetization, and the human side of tech. I aim to spark curiosity, share hard-earned lessons, and connect with fellow thinkers and makers.

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Know more about my work or say just a friendly hello :)